In an unprecedented turn of events, Ohio Senator and Republican vice-presidential nominee J.D. Vance has successfully launched a boycott campaign that has cost CBS six major advertisers. Following what he described as “obvious bias” during the recent vice-presidential debate, Vance called for an all-out boycott of the network, rallying his supporters to hit CBS where it hurts: their advertising dollars.
The fallout has been swift. Major brands, sensing the heat from Vance’s supporters and conservative media, quickly began pulling their ads from the network. In less than a week, CBS has seen six prominent advertisers sever ties with the network, leading to what some are calling “the Vance Effect.”
The senator’s team claims that companies such as Liberty Mutual, Subway, Geico, Ford, Amazon, and Pepsi have all pulled their ads from CBS. In a world where political boycotts often fade as quickly as they appear, Vance’s call to action has proven to be a marketing disaster for the network.
Relentless indeed. Within hours of Vance’s post-debate press conference, the hashtag #BoycottCBS was trending across social media platforms, with supporters calling for a total blackout of the network and its advertisers. What followed was a coordinated effort to flood the inboxes and phone lines of CBS advertisers, demanding they disassociate themselves from the “biased” network.
For the corporations involved, the choice to pull ads was less about agreeing with Vance’s boycott and more about protecting their brand image in an increasingly polarized political climate. With conservative consumers making their voices heard, advertisers had to decide whether their partnerships with CBS were worth the potential backlash.
NOTE: This is SATIRE, It’s not True.